SK
We support children and seniors
We are not alone in the world. It is human and natural to help others, especially to people who can´t help themselves. We, therefore, decided to contribute with 250,000 CZK to several projects this year that we think are ve…
Purina by Nestlé celebrated the Day of Cats with customers of Globus stores
Purina brand of food for animals of the company Nestlé celebrated the Day of Cats at the beginning of August this year. In Globus stores, we prepared original playful display, together with Nestlé, attracting to a long-term…
Nestlé case study: reflecting the buying behaviour is the key opportunity of the confectionery category growth.
Confectionery is a fixed star in shopping carts, but its producers have faced an important challenge in recent years: How to ensure a long-term and especially healthy growth for this category? In recent years, its sales hav…
Gold at POPAI Awards Paris with Kofola
In the category ”Drinks” of the prestigious European competition POPAI Awards Paris, we won a gold medal together with our client Kofola for the realization of a pallet island for the Rajec brand. Our other three projects w…
Fresh Pinterest goodies
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And again, we bring you some of the interesting realizations found on Pinterest. This time with the Christmas theme.
These realizations and many others can be found o…
Globalshop Las Vegas 2017: top class traditional solutions
25th Globalshop Las Vegas 2017 (www.globalshop.org) was organized in the spirit of “Experience Defines You”; so the customer experience was traditionally the priority.
Compared to Euroshop Düsseldorf, this U.S. Trade Fair w…
LG trendy shopping in Alza
Together with the LG Electronics brand, we created another interesting project. On the 42 square meters of the Prague Alza Showroom, we participated in the creation of the fully functional shop-in-shop presenting several ty…
Euroshop 2017 through the eyes of DAGO team
In March, there took place the traditional biggest EuroShop Trade Fair in Düsseldorf focused on retailing in the sphere of equipment, solutions and communication. During the five days, visitors had the opportunity to learn ab…
Orion creates Easter atmosphere in stores
In addition to Czech traditional plaited osier stick and coloured eggs, carolers associate Easter also with chocolate delicacies. Leading producer of Orion chocolate Nestlé knows this and decided to colaborate with us on cr…
POPAI Awards Paris: Four of our projects in the finals of Euro POPAI Awards Paris
Four of our realizations are advancing to the finals of the prestigious European Awards POPAI Awards Paris. At Tuesday´s competition, where 277 realizations from 37 categories participated, there were announced projects tha…
YOU CAN BUY VITANA AND HAMÉ ASSORTMENT DIRECTLY IN THE CHRISTMAS KITCHEN
Vitana and Hamé products already take a traditional position in Czech households. In the Ahold hypermarket chain, an unconventional presentation of a pallet display, which evokes the atmosphere of a fragrant Christmas kitchen, now attracts the attention of customers.
For the Hamé and Vitana brands from the Orkla’s portfolio, we have created an original display concept that will inspire customers to the Christmas atmosphere and remind them of the smell of Christmas baking.
“Christmas is the smell of sweets, good food, and gifts. The real Christmas is and always has been heartful. We tried to transfer the emotions of Christmas preparations, the smell of sweets and Christmas cake, the joyful atmosphere full of lights, candles, and love to the point of sale,“ adds Šárka Drábková, Shopper and Customer Development Manager of Orkla.
Directly from the store, you will find yourself in the kitchen
Instead of the classic shop-in-shop, we conceived the display as a kitchen with all products for the production of Christmas sweets. It is dominated by a kitchen with an oven in which Christmas cake is being baked. The customer can conveniently buy spices, jams, toppings, various types of sugars, and baking powders, and other ingredients needed for baking Christmas delicacies in one place. Large shelves on the sides bear the symbolism of the pantry in which these durable foods are stored. Shop-in-shop thus meets all the features that the right POS device should have. It is functional, original, attractive, evokes emotions, and thus supports the shopping impulse.
“At first glance, the accessories of a pallet shop-in-shop, such as a Christmas tree decorated and lit with Christmas lights, genuine decorated gingerbread cookies on a plate that look like someone had just taken them out of the oven, or a dough roller with cutters and a hanging glove. The atmosphere is complemented by the visual of a family baking Christmas sweets,” Lucie Michajlov, Project Manager of Dago, who is the author and implementer, describes the implementation.
Your Dago Team
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
