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Women and men: when women are shopping for men
Men have a different view of the world. For example, the idea of a woman cooking Christmas dinner or decorating Christmas tree may be stressful for women. Because they imagine the effort they would have to make to create su…
Appetizers from pinterest
We continually monitor and highlight realizations that worth the attention onto the picture social network.
Whisky Festival will make you to become an expert
The company Rémy Cointreau, which distributes many whiskey and bourbon brands, prepared a Whiskey Festival for Czech customers. The Festival is intended for everyone who wants to discover the world´s most awarded whiskeys….
The Captain Morgan Boat has dominated at POPAI CE AWARDS
Last week, there took place the traditional ceremony of POPAI Central Europe Awards 2015 in Prague. Our company has managed to succeed with three realizations, from which the mobile bar Captain Morgan Boat for Stock Plzeň has…
HP attracts players to a game altar
Hewlett Packard (HP) has in its portfolio a notebook for players called HP Omen. On the occasion of its release, the company has decided to use a distinctive display in selected stores that works both visually and acoustica…
POPAI Masters Chicago
In October, the traditional POPAI University Master´s Program will take place in Chicago. A prestigious educational program will focus on the use of neuromarketing, design and creativity, shopping behaviour and other topics…
GlaxoSmithKline SIS in Globus
The company GlaxoSmithKline Consumer Healthcare (GSK) has decided to use a shop-in-shop in Globus stores in Pilsen and Prague to present its dental brands. The circular display presents the Sensodyne, Paradontax and Corega…
European POPAI Awards Paris – we have completed our victorious campaign
Prague, Paris, June 19th – POPAI Awards Paris has its winners, only two awards go to Czech, both for our company, one of which gained together with Mondelez and the second one with Rémy Cointreu Czech Republic. The POPAI AW…
3D COTTAGES FROM NESTLE IN GLOBUS
In June and July, the company Nestlé promotes sales of all brands of sweets. It is realizing this promotion through a competition “You enjoy the world with sweets!” in co-operation with the portal chatyachalupy.cz. Winners…
In-store in Shanghai and Peking
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We just came back from the world, where we went for another in-store adventure with the traditional goal to get inspired and check out new trends in P.O.P. communicat…
YOU CAN BUY VITANA AND HAMÉ ASSORTMENT DIRECTLY IN THE CHRISTMAS KITCHEN
Vitana and Hamé products already take a traditional position in Czech households. In the Ahold hypermarket chain, an unconventional presentation of a pallet display, which evokes the atmosphere of a fragrant Christmas kitchen, now attracts the attention of customers.
For the Hamé and Vitana brands from the Orkla’s portfolio, we have created an original display concept that will inspire customers to the Christmas atmosphere and remind them of the smell of Christmas baking.
“Christmas is the smell of sweets, good food, and gifts. The real Christmas is and always has been heartful. We tried to transfer the emotions of Christmas preparations, the smell of sweets and Christmas cake, the joyful atmosphere full of lights, candles, and love to the point of sale,“ adds Šárka Drábková, Shopper and Customer Development Manager of Orkla.
Directly from the store, you will find yourself in the kitchen
Instead of the classic shop-in-shop, we conceived the display as a kitchen with all products for the production of Christmas sweets. It is dominated by a kitchen with an oven in which Christmas cake is being baked. The customer can conveniently buy spices, jams, toppings, various types of sugars, and baking powders, and other ingredients needed for baking Christmas delicacies in one place. Large shelves on the sides bear the symbolism of the pantry in which these durable foods are stored. Shop-in-shop thus meets all the features that the right POS device should have. It is functional, original, attractive, evokes emotions, and thus supports the shopping impulse.
“At first glance, the accessories of a pallet shop-in-shop, such as a Christmas tree decorated and lit with Christmas lights, genuine decorated gingerbread cookies on a plate that look like someone had just taken them out of the oven, or a dough roller with cutters and a hanging glove. The atmosphere is complemented by the visual of a family baking Christmas sweets,” Lucie Michajlov, Project Manager of Dago, who is the author and implementer, describes the implementation.
Your Dago Team
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
