SK
Rémy Cointreau Whiskey POP
Thanks to our new POP application, Czechs and Slovaks better understand whiskey. The growing segment of sales of spirits from the whiskey category should be promoted by a new POP campaign focused on educating customers. For…
New POP Tassimo displays
Victory of the Tassimo display in the branch competition POPAI Awards 2012 was a challenge for us to design and then produce and implement a new version of smaller floor display with a platform of the palette forth part. Su…
Sommersby promo tables for Budvar
Promo tables resembling an oak barrel with an apple-tree, the motive accompanying the alcoholic cider Sommersby designed and produced by our company, attracted approximately nine thousand people to take a taste and totally…
„Czech world of grilling“ for Bongrain
Grilling belongs to summer and that is why Co. Povltavské mlékárny (Bongrain) decided to simplify and make pleasant as much as possible such actions to shoppers in co-operation with our company. At one point within the them…
DEMO unit Philips beauty
For the company Philips, we have just completed realization of the project of permanent demo units for sales promotion, on which there are displayed real products appropriately secured for potential customers to manipulate…
Action end cup of Nescafe Dolce Gusto
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For our client Nestle, our company has designed and implemented new project, which takes into consideration rules of the customer decision-making process. These are p…
Secondary displays Burn and Monster
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Last month, the company Coca-Cola, represented by its marketing manager Ondřej Balvín, realized a set of new POP materials for its brands of energy drinks Monster and…
Exclusive promo tables Timotei
Our company has designed and then produced promo tables Timotei in original design for our customer UNILEVER. Totally non-traditional concept of the promo table uses combination of attractive design with unique technologica…
WE CELEBRATE 20 YEARS
In March this year, our company will celebrate 20th anniversary of operating on the market. During that time, our company had been continuously developed together with the whole branch of POP communication. Since our very b…
New NESCAFÉ displays
Our company has been addressed by its long-standing client, NESTLÉ company, and subsequently it has been chosen in tendering process as producer of a new type of permanent floor stand for products of the brand NESCAFÉ. As t…
YOU CAN BUY VITANA AND HAMÉ ASSORTMENT DIRECTLY IN THE CHRISTMAS KITCHEN
Vitana and Hamé products already take a traditional position in Czech households. In the Ahold hypermarket chain, an unconventional presentation of a pallet display, which evokes the atmosphere of a fragrant Christmas kitchen, now attracts the attention of customers.
For the Hamé and Vitana brands from the Orkla’s portfolio, we have created an original display concept that will inspire customers to the Christmas atmosphere and remind them of the smell of Christmas baking.
“Christmas is the smell of sweets, good food, and gifts. The real Christmas is and always has been heartful. We tried to transfer the emotions of Christmas preparations, the smell of sweets and Christmas cake, the joyful atmosphere full of lights, candles, and love to the point of sale,“ adds Šárka Drábková, Shopper and Customer Development Manager of Orkla.
Directly from the store, you will find yourself in the kitchen
Instead of the classic shop-in-shop, we conceived the display as a kitchen with all products for the production of Christmas sweets. It is dominated by a kitchen with an oven in which Christmas cake is being baked. The customer can conveniently buy spices, jams, toppings, various types of sugars, and baking powders, and other ingredients needed for baking Christmas delicacies in one place. Large shelves on the sides bear the symbolism of the pantry in which these durable foods are stored. Shop-in-shop thus meets all the features that the right POS device should have. It is functional, original, attractive, evokes emotions, and thus supports the shopping impulse.
“At first glance, the accessories of a pallet shop-in-shop, such as a Christmas tree decorated and lit with Christmas lights, genuine decorated gingerbread cookies on a plate that look like someone had just taken them out of the oven, or a dough roller with cutters and a hanging glove. The atmosphere is complemented by the visual of a family baking Christmas sweets,” Lucie Michajlov, Project Manager of Dago, who is the author and implementer, describes the implementation.
Your Dago Team
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
