SK
Rémy Cointreau Whiskey POP
Thanks to our new POP application, Czechs and Slovaks better understand whiskey. The growing segment of sales of spirits from the whiskey category should be promoted by a new POP campaign focused on educating customers. For…
New POP Tassimo displays
Victory of the Tassimo display in the branch competition POPAI Awards 2012 was a challenge for us to design and then produce and implement a new version of smaller floor display with a platform of the palette forth part. Su…
Sommersby promo tables for Budvar
Promo tables resembling an oak barrel with an apple-tree, the motive accompanying the alcoholic cider Sommersby designed and produced by our company, attracted approximately nine thousand people to take a taste and totally…
„Czech world of grilling“ for Bongrain
Grilling belongs to summer and that is why Co. Povltavské mlékárny (Bongrain) decided to simplify and make pleasant as much as possible such actions to shoppers in co-operation with our company. At one point within the them…
DEMO unit Philips beauty
For the company Philips, we have just completed realization of the project of permanent demo units for sales promotion, on which there are displayed real products appropriately secured for potential customers to manipulate…
Action end cup of Nescafe Dolce Gusto
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For our client Nestle, our company has designed and implemented new project, which takes into consideration rules of the customer decision-making process. These are p…
Secondary displays Burn and Monster
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Last month, the company Coca-Cola, represented by its marketing manager Ondřej Balvín, realized a set of new POP materials for its brands of energy drinks Monster and…
Exclusive promo tables Timotei
Our company has designed and then produced promo tables Timotei in original design for our customer UNILEVER. Totally non-traditional concept of the promo table uses combination of attractive design with unique technologica…
WE CELEBRATE 20 YEARS
In March this year, our company will celebrate 20th anniversary of operating on the market. During that time, our company had been continuously developed together with the whole branch of POP communication. Since our very b…
New NESCAFÉ displays
Our company has been addressed by its long-standing client, NESTLÉ company, and subsequently it has been chosen in tendering process as producer of a new type of permanent floor stand for products of the brand NESCAFÉ. As t…
You can see Robot Karel in Albert and Hruška stores
The Kofola campaign with Robot Karel focused on supporting new flavours takes place also in an in-store environment. After Globus stores, now it takes place in Ahold stores and selected Hruška stores. In this display, the client gave more space to the creative part of the campaign compared to the past.
This year´s hero of the Kofola campaign, Robot Karel, gets also to stores after TV spots, social networks and other channels. In the one-palette display, we have used Karel as its dominant element that can be easily connected by customers with the story of looking for a cyber-love from other parts of the campaign. “Compared to the previous years, the display puts less emphasis on the amount of exposed products. The entire half is devoted to a creative concept to achieve visualization of the brand within the campaign,” explained Jana Riegerová, the Trade Marketing Manager Senior Retail CS from Kofola. The displays were placed in Globus stores and have been also placed in Ahold stores and in selected Hruška stores.
We have created the display entirely from cardboard and it has several interesting features. It is double-sided, so that it can stand alone in space. Its speciality is that it does not include any palette. The display with Robot Karel is a monolith, which we completely assemble, transport to place and stuff with products. This procedure has been chosen due to the complexity of the display. The construction without any palette made it possible to create round corners and use them for branding. So that the brand is visible from angles that are otherwise worse usable. The visual attractiveness of the cardboard design increases with 3D elements and their layering, for example the wheel on the robot´s head and other industrial-looking parts. “This is a solution similar to the Rajec cardboard display, which succeeded at POPAI Euro Awards. Higher proportion of the image part of the whole composition of this display also increases its attractiveness, which is the reason why some stores tend to leave them in their stores even after finishing the promotion action. We will be delighted, if this is partially achieved also with Robot Karel,” added Jana Riegerová from Kofola.
Over the last two years, we monitor usage of more attractive displays, which should support sales as well as provide unique experience when meeting such presented brand. This is often the case when clients wish for more complete services: assembling it in production, transporting it to the store and stuffing it with products. As the emphasis on creativity and visual attractiveness continues to grow, we expect an increase of number of projects realized in this manner in the future.
Your DAGO team
