SK
Victory at POPAI Awards Paris for three of our projects
Paris, Prague 16th June 2016 – From this year´s prestigious European contest POPAI Awards Paris, three awards go to the Czech Republic, all of them for projects realized by our company. From France, we will bring one gold,…
Nescafé Dolce Gusto invites for a coffee with a new POP media
The company Nestlé prepared a new branding for coffee lovers and also a bigger package of the popular coffee – Nescafé Dolce Gusto. As a part of the complex support, we realized a modern and elegant display for our client w…
DAGO is a new partner of the POPAI CE research project
The knowledge of the Czech retail market is essential for our work. At the same time we really care about its functioning and hence we, in DAGO, welcomed the possibility to become a partner of the research project of POPAI…
Metaxa home party and pleasant get-together with a Kingswood Rosé cider
We got an opportunity from our clients to develop and implement just two realizations for products from the alcoholic drinks category into stores. One of them is an original shelf Metaxa module advising customers how to cre…
Vitana farmers´ market in hypermarkets
Prague, May 9th 2016 – The company Vitana, the leader in the soup product category, introduced a new line of soups and decided to support their launch using an attractive display. Customers were attracted to the great produ…
POPAI Awards Paris – this year, we were successful again.
Prague, Paris, 7th April 2016 – On Tuesday, the prestigious European competition POPAI Awards Paris announced projects qualified for the June finals. Three of them were realized by our company and it is already evident that…
Pinterest bits
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Pinterest bits ] In the year 2016, our company has ranked among the brands awarded as Business Superbrands. It is a prestigious prize awarded to brands with an outstanding position on… Together with the company Brown-Forman Czechia distributing premium alcohol brands, as Jack Daniel´s, Pepe Lopez and others, we have created second generation smart displays that can print recipes for mixed drinks according t… The Orion chocolate producer, Nestlé Česko s.r.o., has decided to increase the value of the whole category of these products with our help and also to strengthen the frequency of shoppers within the section by means of an e…
And again, we bring you some of the interesting realizations found on Pinterest.
These realizations and many others can be found on
DAGO is superbrand of the year 2016
Introduction into the mixology in a MAKRO store
Orion lures into the world of confectionery using a chocolate flood
You can’t miss the iconic Pringles chips on the new shelves
Pringles chips are known not only for their perfect hyperbolic paraboloid shape, but also for their irresistible taste. The wide portfolio of coloured tubes representing different flavours is hard to miss on store shelves. Now the Pringles brand is embarking on even greater visibility. First, it will be noticed by visitors of the Global Free Shop in Potůčky and Brandov, where the popular Pringles brand has new permanent premium displays. More stores will soon follow.
The two end caps in the permanent store in Potůčky and the shelf branding in Brandov store were custom-made for each specific store. Thanks to the combination of laminate, metal and LED lighting, they give the space and the product a feeling of exclusivity, which attracts customers and entices them to buy. The displays are primarily made in red, which is inevitably associated with the brand, but at the same time, they also do not neglect other iconic elements of Pringles – the aerodynamic shape of the crisps, which effectively stack on top of each other, the cylindrical can and the brand mascot, known as Julius Pringles or Mr. P.Good visibility is ensured by backlit stoppers that attract the attention of every passer-by.
More displays are on the way
“The two displays are just the beginning, solutions are now being prepared for, for example, the Prague stores Tamda and Ratio,” adds Jakub Petráš from Dago. “The displays represent a big shift compared to the original state, when the goods were displayed on a classic shelf or on a pallet.The displays have the potential to use this style in other stores on the Czech and Slovak markets,” says Kateřina Kubátová from the Trade Marketing Department of Orbico, a distributor of the Pringles brand.
Your DAGO team
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
