SK
We won gold at POPAI AWARDS PARIS
The prestigious European competition POPAI Awards Paris knows its winners. The winning projects, selected by an expert jury, were announced on September 15th in Paris.
Use the sales power of seasonal POS – emotions are on the alert, sales support and brand building in action
It’s no surprise that Christmas, Valentine’s Day, Easter, and other holiday seasons are specific and strong sales seasons for many products.
The Dago agency took care of the unmissable entry of Natura into the Slovak market
To launch Natura brand spring waters to the Slovak market, the Coca-Cola HBC company decided to use the sales area of the Tesco chain. The company Dago took care of promotion.
An interview with Marek Končitík: “My biggest hobby is the company.”
Two years ago, Marek Končitík, the new CEO of Dago, used the Covid situation to completely restructure the company.
Smile, please! GSK and Dago present the right dental care
A new display from GSK and its brands Odol, Corega, Parodontax, and Sensodyne will show you how to do good oral hygiene.
Albert guides customers through the world of wines
Wine ranks among the most popular alcoholic beverages of Czechs. In the Albert stores, they are therefore expanding the assortment of the private brand Sommelier collection and presenting it to customers in a new display.
I’ll have Birell! The popular fruit soft drink attracts to a portion of fruit
Soft drinks represent a very comprehensive product segment. These include classic and flavoured waters, energy drinks, coffee, cola drinks, juices, and, last but not least, non-alcoholic beers, which are sought after mainly in the summer months.
BIG SHOCK! invites you to a summer drive and expands the permanent display to other Globus stores
This year, again, the energy drink brand BIG SHOCK! prepared a competition for customers associated with two summer limited editions of unique flavours.
Salute! You will find the best of Italy in one place
Italians can enjoy life. Their food, summer drinks, and the positive atmosphere they can create around them are famous.
Successful campaign = set of more POSs!
Did you know that most purchasing decisions are made at the point of sale?
You can’t miss the iconic Pringles chips on the new shelves
Pringles chips are known not only for their perfect hyperbolic paraboloid shape, but also for their irresistible taste. The wide portfolio of coloured tubes representing different flavours is hard to miss on store shelves. Now the Pringles brand is embarking on even greater visibility. First, it will be noticed by visitors of the Global Free Shop in Potůčky and Brandov, where the popular Pringles brand has new permanent premium displays. More stores will soon follow.
The two end caps in the permanent store in Potůčky and the shelf branding in Brandov store were custom-made for each specific store. Thanks to the combination of laminate, metal and LED lighting, they give the space and the product a feeling of exclusivity, which attracts customers and entices them to buy. The displays are primarily made in red, which is inevitably associated with the brand, but at the same time, they also do not neglect other iconic elements of Pringles – the aerodynamic shape of the crisps, which effectively stack on top of each other, the cylindrical can and the brand mascot, known as Julius Pringles or Mr. P.Good visibility is ensured by backlit stoppers that attract the attention of every passer-by.
More displays are on the way
“The two displays are just the beginning, solutions are now being prepared for, for example, the Prague stores Tamda and Ratio,” adds Jakub Petráš from Dago. “The displays represent a big shift compared to the original state, when the goods were displayed on a classic shelf or on a pallet.The displays have the potential to use this style in other stores on the Czech and Slovak markets,” says Kateřina Kubátová from the Trade Marketing Department of Orbico, a distributor of the Pringles brand.
Your DAGO team
OZVĚTE SE, POMŮŽEME I VÁM S PODPOROU PRODEJE A BUDOVÁNÍM ZNAČKY
